For the launch of Chase’s new World of Hyatt Credit Card, we created a three-day authenic pop-up Hyatt lobby experience at the Oculus in Downtown NYC. Guests checked-in at the front desk where they received a branded hotel key card. Then proceeded to one of four doors and unlocked one, revealing a giveaway that amplified one of the four main card benefits (Hyatt Stays, Gym Memberships, Dining, Transportation). They could also explore the lobby area featuring engagements from relevant content partners (Exhale Fitness and Spa, Pressed Juicery and Lyft)
Event Design
Created while at DonerCX
