The objective of this project was to increase awareness and sales of the Eight O'Clock® brand. We partnered with "Friends" to recreate the Central Perk in NYC for their 20th anniversary. The Perk was filled with "Friend's" memorabillia, baristas who served four different SKUs of of Eight O'Clock Coffee, including the Limited Edition Central Perk blend, photo ops on the infamous orange couch, merchandise, giveaways, and more! The event won a Gold Reggie Award for "Partnership Campaigns" as well as a Bronze ProAward for "Best Entertainment Sponsorship or Tie-In".
Experiential • In Store • Digital
B2B
In-Store Displays and FSI
E-mail and Digital
Created while at Source Marketing
